Analytics & Reporting
Track appointments, revenue, customers, services, and staff performance.
Dashboard Overview
At a glance, see:
- Total appointments (all time and this month)
- Revenue this month vs. last month (with % change)
- Total customers
- Pending appointments requiring action
Appointment Analytics
- Status breakdown (completed, cancelled, pending, no-show)
- Daily and hourly booking trends
- Cancellation rate tracking
Revenue Analytics
- Daily and monthly revenue charts
- Payment method breakdown (Stripe vs. other)
- Average order value
- Revenue by service type
Customer Analytics
- Total customers and growth rate
- New vs. returning customer ratio
- Repeat booking rate
- Top customers by appointment count
- Customer lifetime value
Service Analytics
- Appointments by service type
- Revenue by service type
- Most and least popular services
Staff Analytics
- Appointments completed per staff member
- Revenue generated per staff member
- Completion rates and performance tracking